Webrooming: "is the practice of looking at products online before buying them in actual brick-and-mortar stores. It’s the opposite of show rooming, where customers look at products in physical stores only to buy them online. Image-based websites and social networks such as Pinterest or Polyvore help perpetuate webrooming. Users see items that they like while browsing these sites and then go out in the real world to test or try them on".
quoted from http://www.businessnewsdaily.com/6565-webrooming-retail-stores.html
I have taken this term from retail sales and shifted it to apply, aptly I might add, to real estate. Webrooming as it applies to real estate, is the practice of looking at houses online before contacting a REALTOR® and actually looking at them, attending the open house or buying them in person.
Where did I find this term? I found it on a funky website that presents and explains new retail sales vocabulary, either for the public or for retail business owners. An interest of mine, retail, as I was a retail business owner in a past life, when I lived in China (bricks and mortar and online). As a real estate agent, I see distinct similarity here: it is the norm in any real estate market for interested buyers to first approach the internet and see what is out there and to nose around before or at the same time as actively looking with their REALTOR®. Webrooming: what a concept.