Calgary Realtor - Karen Patterson

“Karen worked so hard to sell my home in Auburn Bay... even negotiated the deal while I was away in the States. Appreciate her communication, dedication and hard work!”  -Audra Zawada

Cell: 403-370-6442

Office: 403-259-4141


Thinking of Selling

Thinking of Buying

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 Home Selling Guide

Selling a home is considered one of the most stressful events in one’s life, especially for those who decide to sell on their own.  It can be a very intimidating process, to be sure, and recalls many key questions, such as whether to use a REALTOR® or not, what the home will sell for, and whether you can sell before buying your next home.


The actual selling process can be very overwhelming, as behind a ‘For Sale’ sign is a plethora of other considerations, such as: what contracts should you use? How to prepare for the home inspection? How do open houses work? How to market the home to sell? How to deal with buyers and other real estate agents? The task of selling is even more amplified in market conditions that do not favor the seller, such as a buyer’s market. Hence, working with a Seller Representative Specialist (SRS®) designated REALTOR® makes this process much easier, and in the end, will save you time and increase your chances of getting the best price possible for your property.


Working with a REALTOR®


Many home owners attempt to sell their home on their own and not use the services of a REALTOR®. Not only is this a lot of extra work, but can be very stressful and result in a negative experience. Consider it akin to trying to diagnosis and treat your own illness without the professional assistance of a doctor or nurse. Of course, you want the best advice and skill to ensure you are properly diagnosed and medicated, as needed. To this end, I am your partner in the real estate process, moving you forward every step of the way from setting the best price, marketing the home, and negotiating with buyers.


Furthermore, as a licensed REALTOR® in Canada, I have fiduciary duties to all real estate clients and must adhere to the CREA Code of Ethics:

  • Obedience
  • Loyalty
  • Disclosure
  • Confidentiality
  • Accounting
  • Reasonable Care and Skill

Deciding the Listing Price


Setting the right price for your property is the most critical step in selling your home. There are several other homes for sale on the market competing with your home. I will help you price your home competitively to attract qualified buyers. With a view to price your home right, I will need to compare your property to similar properties nearby that have recently sold. This data is pulled directly from the local MLS® System and is used to create a Comparative Market Analysis (CMA) report. I’ll also need to take in to account any major renovations, distinguishing features, any repairs that will need to be done prior to selling, how much you need from the sale to make a profit, break even, or buy your next property. You can complete my online form to get a feel for your home's market value.


Traditional and Non-Traditional Methods to Marketing Your Home


With a listing price decided, I will begin aggressively marketing your home to sell. Several traditional marketing methods are tried and true, such as:

  • Lawn sign
  • Open houses
  • MLS® System
  • and other reputable websites (such as mine)

With the increase in popularity of social media as an outlet for buyers shopping online, I will post your home on my social media sites, such as:

  • Facebook - mine and other real estate related pages
  • LinkedIn
  • Twitter
  • Instagram

Sale Negotiation


A buyer who is interested in purchasing your property will contact their REALTOR®, who will contact me to send in an Offer to Purchase. The negotiation process begins at that point, where I will be working on your behalf to negotiate the purchase offer: final sale price, possession date, home inspection, financing, and if there is a sale of buyer’s home condition. With the Certification Negotiation Expert (CNE®) designation under my belt, I work tirelessly to assist you during this critical part of the selling process and ensure that you get the highest possible price for your home in the shortest period. Knowledge is not only power, but it is where I add value as your trusted REALTOR®.


Moving you forward … the next steps!


Once you’ve decided to hire a REALTOR® to sell your property, feel free to contact me directly to arrange a pre-listing meeting.


Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.